Set your budget, and stick to it. Prices of wedding gowns can fluctuate wildly, and there are many choices out there, so establishing your price range early will avoid a lot of stress.
Decide the basic style, including length of dress, type of fabric(s), neckline, whether you are interested in beading and/or lace embellishments and whether to go strapless in order to narrow the field of dresses further. Keep in mind the theme of the wedding and whether you are interested in the more traditional gown or something out-of-the-ordinary. You also should consider color of fabric, even if you are going with the traditional white. There are many shades of white, from a deep creams to a true, snowy hue.
Give yourself time to choose. If you feel rushed, you may pick a dress out of convenience and not because you truly love it.
Keep the season in mind. For example, with a winter wedding, perhaps something a bit heavier than a strapless gossamer dress would suit.
Make sure to choose a veil that accents the gown without dominating it. Veils come in many lengths, from shoulder, to fingertip to floor-length. Or some brides optinstead to place fresh flowers or glittery combs in their hair.
Don’t forget the accessories – from shoes to jewelry, you should make sure it all works with the dress you have chosen.
Balance the wedding theme with the your style. You don’t want to stick out like a sore thumb, so go with the theme and style of the wedding, while adding a bit of personal flair, such as cuff links or studs.
Be season-appropriate. If it’s a cold-weather ceremony, go for heavier fabrics. In warmer climes, a lighter-weight fabric that will breath is more appropriate.
Get a proper fit. Make sure to order the tux early, leaving plenty of time for a fitting a few weeks before the big day in case alterations are in order.
Keep it polished. You’re in a nice tux or wedding suit, so don’t draw attention to your feet by wearing unshined shoes. Hint: if the shoes are new, wear them a bit prior to break them in, avoiding painful feet during the big day.